True Integration: The Kotex Case Study
Organic had a challenge before them. It was an “Integrated Campaign” for their client, Kotex. The project was going to include an array of disciplines: Production, editorial, motion design, CGI & VFX, interactive design, programming, and sound design. The key was maintaining creative consistencies throughout all the mediums and working efficiently to meet all of the deadlines within the short two week production time. The Kotex team at Organic had a decision to make. Do they find multiple partners to handle all aspects of the project or do they go with one partner that can deliver in all arenas?
In the end, Organic chose to go with a team that could handle all portions of the project in-house. They knew this would save time and dollars as well as maintain a brand consistency across all aspects of the project. This partner was Pluto.
Dave Corbett, Creative Director
Christine Sheridan, Executive Producer
Director, John Beavers
Line Producer, Kristina Zaccagnini
Production Assist, Adam Padden
Editorial & Finish
Interactive Design & Programming
CGI & VFX