He’s always watching. Always.
This holiday season, Chevy gets us into the spirit with a campaign highlighting a certain salesman who goes by the name “Nick”. He’s jolly, he loves cookies and he wants you to get a great deal on a new car! The elves at GSPDET put together a slew of :15′s, :30′s and longforms sure to make you ha ha ha! (or ho ho ho)
We had slightly longer to deliver our goods than you-know-who… still, there was much work to be done! Pluto handled the visual effects, audio post and finish. The plan was simple – we… made a list for cleanup, clients checked it twice. Grant got to mixing while Zack made the cars all look nice. Last came graphics before shipping out!!!!!!!
Finish – Pluto
VFX + Finish: Zack Jacobs
Motion Graphics: Ian Sigmon
Audio Engineer: Grant Castleberry
Executive Producer: Christine Sheridan
The greatest gift of all was that with Pluto’s shared storage system, every artist working on the project had immediate and up to the second access to the project and footage. Because we share projects, timelines & footage across rooms with no transferring and no copying, rather than spending days conforming and redoing stuff that’s already been done, this workflow allowed the focus to be on the good stuff… Making the spots better.
Client – Chevy
Agency – Goodby, Silverstein & Partners Detroit
CD: Michael Corbeille
Senior Copywriter: Merritt Fritchie
Senior Art Director: Bill Majewski
Executive Producer: Jamie McCarthy
Producer: Agnieszka Palarz
Account: Jacqueline Redmond
BA: Lisa Trevethan/Deborah McCauley
Production – Furlined
Director: Ted Pauly
DP: Chris Soos
Executive Producer: David Thorne
Line Producer: Jay Shapiro
Production Designer: Samantha Gore
Stylist: Shirley Kurata
Makeup: Dominie Till
Casting: Alyson Horn
Offline – Beast
Editorial: Rich Smith
Edit Assistant: Doug Lapp
Producer: Mary West
Color Correction – Ringside
Color: Eric Maurer
Producer: Joel Wicks
Finish – Pluto
VFX + Finish: Zack Jacobs
Motion Graphics: Ian Sigmon
Audio Engineer: Grant Castleberry
Executive Producer: Christine Sheridan
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